Leave a Legacy, words once spoken by Kobe Bryant, was what we decided to have as our 2019-20 team slogan before his untimely death. The words only meant more the rest of the season.

We had every Laker write the phrase, and used their signatures all throughout our creative with larger pushes during our Playoff run and eventual NBA Finals victory.

See here for the Leave a Legacy Look and Feel pitch deck.

Leave a Legacy ESPN coverage.