After bouncing around the United States and Canada during high school, University, and beyond, I managed to settle down in San Francisco for 4.5 years. I worked as a writer with a global advertising agency, was a strategist for some of the biggest brands in the world, and even did a stint with Top Rank Boxing where I worked with some of the most talented boxers in the world.

I then landed with the Los Angeles Lakers as the Associate Director, Social and Content, living the dream. I led the social and content charge, pioneering new approaches and strategies in the digital space.

Now I work at Boathouse, a full service marketing and communications agency based in Waltham, MA, where I head up the agency’s social and content efforts. I live in Santa Monica with my wife, Noora, and our two cats, Gigi and Dalya.

I believe in a healthy mix of living life and hard work, in that order.

I believe in karma, people, and the power of self-awareness to achieve any goal.

I believe in exploring.

I also like bikes and mornings and bikes in the morning.